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You may have heard about Digital Marketing from internet or from your Digital Marketer friends. Then the first Question comes to mind may be what they do or how to become a Digital Marketer. You may have even think of where to start if I want to enroll as Digital marketer. This Blog post has been written in such a way to provide suitable Digital career advice as well as steps to follow in order to achieve your Marketing Goals.

Digital Marketing – Basic Definition

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

This is the Basic Definition provided by Wikipedia

https://en.wikipedia.org/wiki/Digital_marketing

Digital Marketing is the Promotion of your company products or service through Omni-channels where you can analyze all your data.  Hence, it differs from traditional marketing in such a way that where a company or Organization can analyze marketing Campaigns you run through your favorite channels irrespective of how many visits, geography wise views, web site Bounce rate , Landing page visits, sales conversions and even more.

Why Digital Marketing is Vital ?

Now a days you can access your required data anywhere from the world, even you can access your office work space from a remote location. Internet speed and technology has advanced to a great extend to get vital data on your fingertip.  Since, the trillions of web sites data, Mobile data already fit in this internet world Digital marketing also became popular. You can target your audience for improving Brand identity, Brand promotions & even reviews. People around the world joining as a mass every day to shop products from giant online shopping sites like Amazon, flipkart & snapdeal.

Common Platforms we use to Promote Digital Marketing

• Web site
• Blog Posts
• Social Media Channels ( Facebook, Twitter, LinkedIn, Pinterest & Instagram)
• Search Engines (Google, Yahoo & Bing)
• Paid Campaigns( Google PPC, Display Marketing, Native Advertising)
• Content Marketing
• Directories & Forums
• Email Marketing
• Online Press Releases
• Various Social Media Promotion tools

 

First Step to Learn DM- Start Simple

You need a specific set of goals in your Marketing strategy before peeping your head in to Digital Marketing.  This can be improving your web site visitors, growing your subscribers list, getting more visibility of your products or services section, Sign Ups for any services, Ebook Downloads, getting audience for your webinars or podcast etc. So it is up to you to define your Marketing goal and target audience before we learn the tactics

 

Read Digital Marketing Books

It is always better to understand the working theory before start implementing tactics. We cannot recommend a single book to learn all Digital marketing principles since it’s a combination of many applied tactics in the Online world. Digital Vidya an Online Marketing and certification academy has shown 10 top priority text Books that you can learn for a smooth start. Please refer the Link

http://www.digitalvidya.com/blog/10-must-read-digital-marketing-books-in-2016/

 

Search for the Marketing Trends

A Digital Marketer should always keep updating his knowledge in order to sustain in this industry. If you are not referring to latest updates that is happening in SEO, SEM or social media your chance of coming up top with industry Experts are very Less. Google changes its Algorithm more often than you change your shoes. Google search has different verticals that include search, News, Images & Videos. To get accessed to these data we must follow up top industry Posts.

Here’s some recommendations on websites to get started –

SEO – Moz, Distilled, SEOGadget, Search Engine Land

PPC – PPC Hero, Search Engine Land

Social Media – Social Media Examiner, Social Media Today

Content – Hubspot

Refer : https://digitalmarketinginstitute.com/blog/10-tips-digital-marketing-career-advice

 

Get involved with Industry Experts

It is always recommended to follow up with Industry experts to acquire best knowledge and practices they follows. LinkedIn, Twitter & Face book are best platforms to follow up with these Industry Experts. Even you can subscribe to their Email Lists from personal Blogs to get an idea about how this Industry works.

Below mentioned are some of the top Digital marketing Experts List :

1. Neil Patel (neilpatel.com, quicksprout.com)
2. Rand fishkin (Moz.com)
3. Danny Sullivan (searchengineland.com)
4. Avinash Kaushik (kaushik.net/avinash/)
5. Brian Dean (backlinko.com)
6. Brain Halligan (hubspot.com)
7. Gary Vaynerchuk (garyvaynerchuk.com)
8. Jay Baer (jaybaer.com)
9. Mari Smith (marismith.com)
10. Sean Ellis

 

The Famous Marketing Web site sproutsocial has a great list of Experts who have shown skills in various Digital Marketing tactics. Please go through http://sproutsocial.com/insights/digital-marketing-experts/ to get more ideas.

If you really interested in follow up with Indian Digital Marketing experts you can refer Deepak Kanakaraju’s post that he published on DigitalDeepak

http://digitaldeepak.com/the-top-10-digital-marketing-experts-in-india/

 

Build your Personal Brand-Install a Word Press Blog

Once you get some awareness about Digital Marketing, its promotions & functioning it is better to practice and apply the skills using your own Blog. As a simple start the very first step you can do is creating a Blog using WordPress.com or blogger.com. Here you get your Blog as yourblog.wordpress.com / yourblog.blogger.com once you signed up and provide details. You can choose free themes from repository where you can access the CMS(Content Management System) details.

Again, this subdomain Blogs(WordPress.com or Blogger.com) won’t give you enough chance to make your Blog a huge success if you are thinking of ranking top in Google search results or would like to go for Brand building. In this case, we recommend you to install custom Blog from wordpress.org site which is an open source platform so that anyone can download and build own Blog without much technical knowledge. Most of famous Digital marketing bloggers use this platform to promote their Digital Marketing expertise and study shows that more than 25% web uses WordPress as the base platform.

Get Certifications

Attaining Digital Marketing Certifications can provide you a competitor edge in big internet crowd. This will also help you to attain recruiter’s attention when they searching good Digital Marketing specialists CV. Other than Google Ad words and Analytics certification you can participate in some genuine trustable Digital Marketing Institute certifications. Here we are going to list some of them for your reference.

• Google AdWords Certification
• Google Analytics Certification
• Online Marketing Certified Professional (omcp.org)
• Hubspot Certification
• Market Motive(marketmotive.com)
• Google Online Marketing Challenge (google.com/onlinechallenge/dmc/)
• Web Marketing Academy (webmarketingacademy.in)
• Digital Marketing Master (digitalvidya.com)
• HootSuite Certification
• Bing Ads Certification

Refer the Link http://www.matthewwoodward.co.uk/tips/30-internet-marketing-certifications-qualifications/ for more details

Apply Advanced Digital Media tactics

Getting a Certified Digital Marketer alone cannot make you a perfect Digital geek. To attain such a goal you need practical knowledge. For this purpose we have already mentioned creating your own Blog/Web site to start applying stuffs you have learned. Applying all On page tactics such as Meta Title, Keywords, Description while editing HTML code, providing alt texts, keywords in URLs, proper headers (h1, h2,…h6), robots.txt & sitemap.xml will provide you some added advantage on your competitor.

If you are using a CMS like Word press you can just edit Meta tags using certain plugins called Yoast SEO, all in one seo Pack etc and you don’t need previous HTML, CSS coding experience.

Improving your digital media marketing plan by dominating the search process with tools such as:

• Paid Search vs. organic search
• Paid digital Campaigns and social advertising
• Ad networks and Affiliate Programs
• Email Marketing & SMS Marketing
• Landing Page Deployment & Evaluation
• ROI based Call to Action
• Creating a Sales Funnel
• Metrics and measurement

Analyse the Data & Experiment Again

 

You have learned enough topics regarding Digital Marketing and Strategies and now it is the time to measure those results. Digital Success path is always related to Data you collect from Multi –channels, Referrals and Organic Search.  Analyse the buyer personas in your niche and their engagement on your web site/Blog. If your first strategy is not working as you expected don’t worry just recap the entire inbound Marketing plan and paid campaigns and implement it in a most efficient way. You are going to succeed for sure. To analyze web site performance deeply you need to be aware of two tools i.e Google Analytics & Google Web Master tools. Both of these tools are free to use and you just need to add some .js code inside your web site or else by uploading a file to your server which Google is providing. Here is a list of some best analytical tools you can use for your Digital marketing career exposure.

1. Google Analytics
2. Google Webmaster Tools
3. Scoop.it
4. Buffer
5. Followerwonk
6. Quintly
7. Tweriod
8. Cyfe
9. Addvocate
10. clicky
11. kissmetrics
12. heatmap
13. crazyegg
14. Unbounce
15. BuzzSumo

You can refer sites to get more information on this:

http://www.lifehack.org/374594/10-must-have-marketing-tools-2016

http://contentmarketinginstitute.com/2015/03/analytic-tools-measure-content/

https://contently.com/strategist/2016/08/02/the-top-10-free-content-analytics-tools/

Conclusion

Digital Marketer career is growing and Major brands are allocating more budget to Internet Market campaigns they are running or planning to run. Bigger budgets, attractive perks,  Advanced technology integration & Market analysis Automation tools attract a good amount of Online Marketing/Digital web masters in to this fields.

The 2016-2017 Digital Marketing survey confirms the third consecutive year of budget increases. Larger companies (>$5 billion revenue) spend 13% of revenue on marketing versus smaller companies ($250 million to $500 million revenue) that spend roughly 10% of annual revenue. Scale, innovation spend and competitive pressure reflect the difference.

Refer link : http://www.gartner.com/smarterwithgartner/gartner-cmo-spend-survey-2016-2017-shows-marketing-budgets-continue-to-climb/

We encourage more and more professionals to join Digital Marketing career and take it as a serious job. Digital Marketing jobs not only give you good remuneration but also you can earn some reputation globally which will help you to grab attention of Experts in the field. If you have further questions please don’t hesitate to contact us, we will available for your help at mail@ajeshunnithan.com