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Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing is the Promotion of your company products or service through Omni-channels where you can analyze all your data. Hence, it differs from traditional marketing in such a way that where a company or Organization can analyze marketing Campaigns you run through your favorite channels irrespective of how many visits, geography wise views, web site Bounce rate , Landing page visits, sales conversions and even more.
Why Digital Marketing is Vital ?
Now a days you can access your required data anywhere from the world, even you can access your office work space from a remote location. Internet speed and technology has advanced to a great extend to get vital data on your fingertip. Since, the trillions of web sites data, Mobile data already fit in this internet world Digital marketing also became popular. You can target your audience for improving Brand identity, Brand promotions & even reviews. People around the world joining as a mass every day to shop products from giant online shopping sites like Amazon, flipkart & snapdeal.
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