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Google has made lot of updations on SERP recent Months. The Main factor is the knowledge Graph introduction in SERP(Search Engine Result pages).
The Google Knowledge Graph allows you to search for things, people or places—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and immediately get information that’s relevant as per the query. Google describes this as first step in building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
So with these basics, we can clearly understand Google is not just information providing system but it has changed search to knowledge base results that can see difference between entities such as an animal is an animal and a building is a building.
Take an example Query [taj mahal], you will be able to see different queries “Taj Mahal monument or Taj mahal – Mucisian” in search bar when you type [taj mahal] and Google clearly understand difference between these two entities and provides better Search results. Read More