SEO (Search Engine Optimization) is the best method to position your mainstream business on Search Engines, but every Small Medium Business owners would be confused in choosing Paid SEO methods or Organic SEO methods when an SEO firm approaches them for Online Business Promotion.
What is Organic SEO?
Organic SEO is the method of promoting Web site Quality over SERP (Search Engine Result Pages) with Organic ways (Mostly use white Hat methods). Here, when any user searches for any particular keyword/terms, the Search Engines will sort relevant results from millions of competition that participates for particular Query. It is also called Natural Search Results, coming up top in the Search Queries against appropriate niche without applying any Black Hat techniques.
We must be amazed to think how Google or any major search engines confirms that some site has relevancy over other sites for any particular Queries and here the significance of Organic SEO comes. The Techopedia site gives best definition for Organic SEO & its advantageous.
How Organic SEO can be Applied?
There are some good SEO practices to be followed on any Business Web site or Blog when we take oath to apply Organic SEO which usually follows with White hat tricks only. Google usually tweaks its Search Engine Algorithm and any Digital Marketing Company should be well aware of the changes it has been applying on certain areas while following the practices. There are around 200 Search Engine Result factors defined by Google already which may affect/disaffect during the entire process of Organic SEO.
Organic SEO can be achieved by:
- Adding the Most relevant/Quality content
- Search Engine Meta Tags
H1, H2…. H6
- Authoritative Bank Link Building
- Best URL structure
- Easily Crawlable Web site
- Best User Interface/Navigation
- Internal Linking Structure
- Fast Loading Web site
- Social Shares
- Mobile Friendly Web site
Advantages of Organic SEO
- Long term SEO result can be achieved using Organic SEO
- It is cheap/Cost Effective when comparing with Paid SEO
- Organic SEO provides 70% of conversion rates over Paid SEO
- The Organic SEO results are trustable/adding Authority to particular Niche
Paid SEO/Search Engine Marketing is the best method to position your company on top of SERP while users search for particular queries. You can set a daily budget for your SEM paid Campaigns and each click will cost you some amount according to the competition in any niche your Business belongs. If the competition for any keyword is high, say for example “Hotels in Kerala”, “Houseboats in Alleppey” you must end up in paying high CPC (Cost per click) for that particular keyword where as Low competitive keywords “SEO company Kerala”, “SEO company Alleppey” “SEO Company Alappuzha”, “SEO packages Kerala” will not cost you that much. Hence it purely depends on Business owners which keywords categories he wants to invest in.
Optimizing Paid SEO Ad
Optimizing PPC Ad can provide us better quality results when compared to non-optimizing paid Ad. Google gives weightage to good Quality Paid search Engine Ad usually calls Quality score which includes Good Title, Ad Description, Display URL & Final URL. Google are trying to introduce expanded Ads which can accommodate more characters that current Ad sets.
You are Planning a Quick Launch of Your Business?
It is always best option to implement paid SEO campaigns for your Business Launch for the best targeted keywords related to your industry. We suggest the Business Owners to conduct a proper keyword research before implementing such campaigns on Search Engines otherwise it may end up in vain. Bidding for some of your best products where customers can grab a fair deal will obviously get some benefits for you. This not only fetch some Quick results for your products but also you can understand that how many of the targeted audience are attracted towards your opening deal and as per the Analytics data you receives from your Analytics tool you can rewind the offers/ Deals that you are currently offering.
Create a Converting Landing page for Best Paid SEO Results
When it comes to paid SEO/PPC campaigns a good Web site with a fast converting Landing page is very important. Suppose any user see an Ad( Google PPC/Banner Ads) on Search Engines of other Search Engine Networked sites , they may have interest on your product or would like to explore more specs related to it but by the absent of good landing page he may not be able to fetch best possible results.
Here comes the advantage of lead converting Landing pages integrated on your web site. This page usually has clear Call-to-Action as well as Enquiry form to submit enquiries. Sometimes it may contain a product guide, Demo Video or Fact sheets that are easily downloadable. It is up to Business Owners objective which option he needs to set on his Landing page that helps any leads to web site converts. Hence, we Teddytech- Best SEO & Web site Design company in Alleppey, Alappuzha suggests to create highly convertible landing pages for your Business and we are glad to help you out on creating one since we are experts on ROI & we know how Digital Marketing works.
- First Page Spot in the Top 3 SERP’s
- Exposure to a highly Targeted audience.
- Immediate Search Engine Traffic
- Geo-Targeting and Ad Scheduling
- Effective branding for every Small & Medium business Owners.
- High CPC for highly competitive Keywords on Niche.
- It’s Really Expensive
- Click frauds can expect.
Most common terms also used to refer to Paid SEO activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) *
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click) *
- CPM (cost-per-thousand impressions) *
- Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.
Ref Link : What is Paid Search