About Me
Looking to turn traffic into customers? I’m Ajesh—let’s connect.
Hi, I’m Ajesh Unnithan — a Growth & Ecommerce Marketing specialist who blends SEO, performance ads, analytics, and CRO to turn traffic into revenue. Over the last decade I’ve rebuilt accounts, fixed broken tracking, and scaled campaigns for ecommerce and B2B brands. My style is practical and data-led: set a 90-day plan, ship fast, measure weekly, and double-down on what works.
Why Work With Me?
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Outcome-first. Pipeline and revenue over vanity metrics.
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Hands-on + senior. I personally handle SEO, ads, GA4/GTM, and CRO—no hand-offs.
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Clean data, smart decisions. Fix tracking first so every move is measurable.
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Efficient acquisition. Search, Shopping, and paid social tuned for lower CPA and higher ROAS.
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Conversion-obsessed. Fast CRO fixes and clearer funnels to lift completion rates.
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Transparent reporting. Weekly dashboards and plain-English next steps.
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Fast iteration. 90-day roadmap, ship weekly, double-down on what works.
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Collaborative. I align with your team so execution stays focused and quick.
Qualifications & Awards
Education
I combine marketing, engineering, and analytics. I hold an MBA in Marketing Management and a Bachelor’s in Computer Science Engineering, and I hold a Professional Diploma in Data Analytics, with additional training in Database Methods. This mix lets me bridge strategy with hands-on execution—from data to campaigns to revenue.
Experience
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I have over a decade in growth and performance marketing, leading end-to-end programs across SEO, PPC, analytics, and CRO. My work typically starts by fixing tracking in GA4 and GTM so every action is measurable, then rebuilding acquisition with disciplined Google Ads/Performance Max and Meta structures. I optimise Merchant Center and product feeds for eligibility and scale, and refine landing pages and funnels to remove friction and lift conversion rates. Reporting is delivered through clear Looker Studio dashboards and weekly iterations so priorities stay focused and momentum stays high.
Credentials
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I hold an MBA in Marketing Management, a Bachelor’s in Computer Science Engineering, and a Professional Diploma in Data Analytics, along with credentials in Google Ads, Google Analytics (GA4), and HubSpot. I create practical assets—dashboards, tracking maps, audit checklists, and playbooks—that teams can use immediately. Client case studies and testimonials are available on request, and I continue to share lessons learned through concise write-ups on SEO, advertising, analytics, and conversion optimisation.