Digital Marketing Services
SEO, Paid Advertising, Ecommerce & Analytics
Growth Strategy
Define your audience, offer and priorities. I review your current marketing and build a practical plan around your goals, budget and resources.
SEO & Content
Improve how customers find your website. Technical checks, keyword research, page optimisation and useful content address the searches relevant to your business.
Google & Microsoft Ads
Reach customers searching for what you sell. I work on campaign structure, keywords, ad copy, conversion tracking and ongoing optimisation across Search and Shopping.
Meta Advertising
Connect your offer with relevant audiences on Facebook and Instagram. Campaign planning, audience testing, creative feedback and measurement help guide your next decisions.
Ecommerce Marketing
Bring your store, campaigns and product data together. Support includes Merchant Center, product feeds, Shopping campaigns and marketing improvements for WooCommerce and Shopify stores.
Conversion Optimisation
Investigate why visitors leave without enquiring or buying. I review landing pages, product pages and checkout journeys, then prioritise clearer messaging and practical improvements.
GA4 & Tracking
Understand which actions your marketing generates. I configure and review GA4, Google Tag Manager and conversion events, including checks for missing or duplicated measurement.
Reporting & Insights
Make performance easier to understand. Looker Studio dashboards and clear reporting connect campaign activity to enquiries, sales and the next actions worth taking.
What Does Your Marketing Need Next?
Start With the Problem
You don’t need to invest in every channel at once. We begin with your business goals, the customers you want to reach and the performance of your existing website and campaigns.
I look for the gap between what you want your marketing to achieve and what is happening now. That might be search visibility, campaign efficiency, website conversion or the quality of your data. The findings guide a focused scope of work with clear deliverables.
When I Can Help
Your website is live, but the right customers are struggling to find it.
Your advertising is spending money, but you cannot see which campaigns generate useful enquiries or sales.
Your online store attracts visitors, but product pages or checkout friction may be costing you orders.
You want to reach a new audience and need a plan grounded in customer research and your available budget.
Your GA4, advertising and ecommerce reports show different numbers, making decisions difficult.
You need hands-on implementation alongside your team, with clear priorities and understandable reporting.
Help the Right Customers Find You—and Take the Next Step
SEO and advertising should connect your offer with people who have a reason to care about it. I review the searches, audiences and messages that matter to your business, then work on the channels most suited to your goals.
For search, this can include improving important service or product pages, addressing technical issues and creating content that answers real customer questions. For paid campaigns, it can include restructuring accounts, improving targeting, reviewing creative and checking that meaningful conversions are being measured.
The website matters too. Visitors need to understand your offer, trust what they see and find a straightforward route to enquire or buy. I review that journey alongside acquisition so recommendations address the whole process.
A Clear Plan, Hands-On Work and Useful Reporting
Understand: Review your goals, customers, website, campaigns and data. Establish what is working and where the gaps are.
Prioritise: Agree on the scope, deliverables and measures of success. Focus on changes that are useful and achievable with your resources.
Implement: Carry out the agreed work across campaigns, content, ecommerce or tracking. Explain the changes and coordinate with your team where needed.
Review: Examine the results, discuss what they mean and agree on the next steps. Reporting should support decisions rather than simply list numbers.
Frequently Asked Questions
Which service should I start with?
Start with the problem you want to solve. If visibility is low, SEO may be the priority. If campaigns are spending without clear returns, an advertising and tracking review may be more useful. If you have traffic but few sales or enquiries, the website journey deserves attention.
An initial discussion helps establish whether a focused project or broader review makes sense.
Do you work with businesses in Ireland, the UK and the USA?
I’m based in Clonmel, Ireland, and available for remote collaboration with businesses in Ireland, the UK and the USA. We agree on meeting times, communication and reporting before starting.
Recommendations take account of your target market, audience and business needs. International availability does not mean using the same campaigns or content in every country.
Do you work with small businesses and existing marketing teams?
Yes. The scope can suit a business that needs help with one issue or a team that needs additional hands-on support. I can work directly with business owners or collaborate with your marketing, design and development teams.
We agree on responsibilities and access requirements so everyone knows who is handling each part of the work.
Can I book a one-off project or ongoing support?
Both are possible. A one-off project can suit a tracking setup, account review, product-feed issue or defined website improvement. Ongoing support can suit campaign management, SEO and regular performance reviews.
Pricing depends on the scope. Advertising spend, software and other external costs are identified separately where applicable.
How soon will I see results?
Timing depends on the service, your starting position, competition, budget and how quickly changes can be implemented. Some technical issues can be resolved quickly; SEO and campaign learning usually need longer to assess.
We agree on realistic milestones and measures before starting. I don’t guarantee search rankings, a fixed number of leads or a particular return on advertising spend.
Work Directly With Me
You work with the person reviewing your marketing and carrying out the agreed tasks. Questions and recommendations can be discussed directly.
Agree on a Clear Scope
Understand the deliverables, responsibilities and measures before work starts. Keep the plan focused on what your business needs.
Know What Happens Next
Get clear explanations of the work completed, the results available and the priorities for the next stage.