mail@ajeshunnithan.com

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About Ajesh Unnithan

Digital Marketing Experience. Technical Understanding. Practical Support.

I’m Ajesh Unnithan, a digital marketing and ecommerce specialist based in Clonmel, Ireland. I bring together campaign strategy, hands-on technical implementation and data analysis to help businesses turn customer interest into enquiries, bookings and sales.

My background in systems engineering shapes how I approach growth. I look beyond the advert to the landing page, tracking setup, checkout and follow-up process. When those parts work together, it becomes easier to understand where customers drop off and what needs attention.

My work spans SEO, paid advertising, marketing automation, web and app measurement, and the infrastructure supporting digital campaigns. I can move between the commercial brief and the technical work, helping marketing and development teams work towards the same outcome.

I collaborate remotely with businesses in Ireland, the UK and the USA. Whether you need a focused technical review or ongoing marketing support, I start with your business priorities and build a practical plan around them.

Why Work With Me?

  • Hands-on support. I work directly on campaigns, websites, product feeds and measurement, rather than stopping at recommendations.
  • Marketing and technical understanding. I can investigate how targeting, page content, ecommerce systems and tracking affect the same customer journey.
  • Clear priorities. We agree on the problem, the scope and the next steps before adding more activity.
  • Useful measurement. I distinguish traffic, enquiries and sales so the reporting reflects what your business needs to know.
  • Direct communication. You can discuss the work with the person carrying it out, with meeting times and updates agreed at the start.
  • Realistic expectations. Recommendations account for your resources, starting position and market. I don’t promise fixed rankings or guaranteed returns.
Discuss Your Project

My Background & Experience

Education

My education combines Marketing Management, Computer Science and Engineering, and data analytics studies at the University of Limerick.

This background helps me approach a marketing problem from different angles: the customer’s decision, the business objective and the systems producing the data.

I continue to develop my knowledge through practical work and ongoing study, applying what is useful to campaign planning, website improvement and performance analysis.

Experience

Gymgear Equipment Ltd, Ireland
Digital Marketing / Ecommerce Manager, 2024–present

I manage digital marketing and ecommerce across Gymgear.ie and Gymhire.ie, covering advertising, website management, marketplace operations, SEO, content and performance reporting.

My work includes managing Google Ads, Microsoft Advertising and Meta campaigns, planning seasonal offers and coordinating promotions across the website, paid advertising, email and social media.

I work directly in the Decathlon marketplace backend, managing catalogue entries, product offers and listing updates, and resolving product information and visibility issues. I also manage product feeds through Google Merchant Center, Bing Merchant Center and Channable, reviewing feed errors and keeping product information aligned across channels.

Using WordPress, Divi and WooCommerce, I maintain and improve product pages, category pages, landing pages, navigation and checkout journeys. My SEO responsibilities include keyword research, on-page optimisation, structured data/schema, product reviews and content development.

I create and coordinate different forms of content, including product descriptions, buying guides, blog articles, advertising creatives, website banners, social posts and email campaigns. Each format supports a specific customer need, product range or seasonal promotion.

I use GA4, Google Tag Manager and Google Search Console to review customer behaviour, campaign performance and conversion tracking. I also investigate payment and tracking issues, work on consent configuration and use sales and marketing reports to inform campaign priorities and budget decisions.

IMPT.io
App Growth, Performance Marketing and Retail Partnerships

At IMPT.io, I worked across app growth, performance marketing, retail partnerships and customer onboarding through the IMPT app. My responsibilities included App Store Optimisation (ASO), tracking through Google Tag Manager and GA4, native advertising through Outbrain, and LinkedIn paid campaigns.

I managed retail activities across AWIN, Rakuten and Impact, using Excel to organise and present brand commissions and discounts. I also contributed to Asia-Pacific retail expansion planning, worked on pitch decks and presented retail achievements at investor meetings.

My work involved Web3 projects, travel and carbon credits, alongside Zoho automation and email campaigns. I collaborated with SEO and design teams on IMPT.io advertising creatives and managed the Telegram community.

MindLabs Systems, Kochi
Digital Marketing Manager, 2018–2023.

Experience across digital marketing management, search visibility and campaign delivery, building on earlier SEO and systems engineering roles.

Additional Platform Experience
My wider experience includes work with affiliate platforms AWIN and Rakuten.

Tools & Platforms

Advertising: Google Ads, Microsoft Advertising, Meta Ads and Outbrain.

Measurement: GA4, Google Tag Manager, Google Search Console and Looker Studio.

Websites and ecommerce: WordPress, Divi, WooCommerce and Shopify.

Product visibility: Google Merchant Center, Bing Merchant Center and Channable.

Research and collaboration: SEMrush, Ahrefs, HubSpot CRM, Asana and Slack.

The tools support the work; the choice depends on your setup and the problem being addressed.

Connecting Marketing, Technology and Business Operations

A campaign is only one part of the customer journey. The website needs to work, the data needs to reach the right systems, and someone needs to follow up. My technical background helps me investigate the connections between those stages and put practical improvements into place.

Marketing Automation and Data Pipelines

I approach marketing technology as a connected system, from the first campaign interaction to the enquiry, order or booking recorded by the business. My capabilities include server-side Google Tag Manager, API integrations and webhook-based workflows connecting websites, payment notifications, CRM platforms and internal business systems.

For a booking business, that can mean using a confirmed payment or booking event to update an internal record and trigger the appropriate Zoho or HubSpot workflow. The objective is to reduce manual copying, make follow-up more consistent and give teams a clearer view of what has happened. Payment processing stays with the payment provider; marketing systems receive only the information needed for their role.

Working with HTML, CSS, PHP and Python allows me to build and adjust landing pages, process product feeds, troubleshoot tracking implementations and develop custom integrations. I can handle many practical changes directly and work with developers when a project needs deeper changes to an application.

I pay attention to field mapping, duplicate records, failed requests and testing. An automation needs a clear way to identify problems, not just a successful first run. Server-side measurement is configured around consent choices and appropriate data handling.

Mobile App Growth and Cross-Platform Measurement

App growth needs more than an install campaign. People need to find the app, understand its value and complete a useful action after downloading it. I bring together App Store Optimisation (ASO), acquisition planning and in-app measurement to examine that journey.

This includes reviewing store keywords, descriptions, screenshots and conversion opportunities alongside a clear event plan for Firebase and GA4. For a travel app, useful events might cover searching for a trip, viewing availability, starting checkout and completing a booking. The same thinking applies to product discovery and purchases in ecommerce apps.

I use consistent event definitions and, where appropriate, consent-aware User-ID implementation to help connect activity across websites and apps. Cross-device reporting depends on the available identifiers and implementation; it cannot identify every anonymous journey. Retention and customer lifetime value analysis also need reliable repeat-purchase, revenue and customer records.

Paid Media, Native Advertising and Creative Testing

My advertising experience includes Google, Microsoft, Meta and native advertising through Outbrain. I have managed Outbrain campaigns for impt.io in the Irish market, alongside wider experience with affiliate platforms including AWIN and Rakuten.

I consider native advertising as part of the wider media mix when the audience, content and economics support it. For a travel or lifestyle business, an informative article or visual story can introduce an offer before someone is ready to search for a provider. Reaching that audience is a starting point; engagement, enquiry quality and eventual sales determine whether the campaign is useful.

Using Photoshop and Canva, I can turn campaign ideas into creative variations and test different images, messages and calls to action. I connect design decisions with performance analysis, while allowing enough evidence to build before declaring a winner. This helps keep creative production close to what the campaign needs.

Hosting, Website Performance and Technical Reliability

My systems engineering background includes hands-on work with VPS hosting and control panels such as Plesk. That helps me investigate the technical issues behind a slow landing page, an unavailable website or a tracking request blocked by server configuration.

I look at hosting resources, caching, image delivery, redirects, HTTPS and script behaviour as part of the customer experience. Before a promotion, I can work with the hosting provider or development team to review likely pressure points, check the enquiry or checkout journey and plan monitoring.

Where suitable, I work with first-party measurement setups while respecting consent and privacy controls. The aim is a maintainable implementation with better control over data collection. I do not treat first-party delivery as a way to override a visitor’s choices.

Being comfortable with both marketing and infrastructure makes technical conversations more productive. I can explain the business impact of a problem, help investigate its cause and coordinate a practical fix.

Practical Support, With a Clear Scope

I begin by understanding the outcome you need and reviewing the systems already in place. We then agree priorities, responsibilities and how progress will be assessed. That might mean improving one enquiry journey, repairing measurement, connecting a CRM workflow or supporting a wider acquisition programme.

Explore my digital marketing services or discuss your project. You can also email mail@ajeshunnithan.com.